Scope:
Packaging
Collaborators:
Zac Damiani
Sundae is a bodycare brand that knows how to make the everyday feel extraordinary. Known for its playful personality, dessert-inspired scents and iconic Whipped Shower Foams, Sundae turns an ordinary shower into a moment of pure indulgence. Bold, nostalgic and unapologetically fun, it's a brand that proves bodycare doesn't have to take itself too seriously.
For Valentine's Day, Sundae wanted to serve up something extra sweet. The brief was to create a limited-edition packaging concept for their Marshmallow Whipped Shower Foam that captured the romance of the occasion without losing the cheeky, feel-good personality the brand is loved for. Something playful, indulgent and impossible to resist — a little love letter to shower time.
We leaned into everything that makes Sundae, Sundae. Soft blush pinks, bold cherry reds and nostalgic candy-inspired stripes came together to create a packaging concept that felt equal parts romantic and delicious. The delicate vertical stripes brought a sense of sweetness and familiarity, while the glossy red cap added a bold finishing touch. Every detail was considered to create something that felt fresh and exciting, while remaining unmistakably Sundae.
The result was a playful, personality-packed packaging concept designed to make Valentine's Day a little sweeter. A limited-edition look that celebrated the occasion, stood confidently alongside Sundae's core range and translated the brand's signature indulgence into something worth falling for.
Sweet, flirty and just a little bit cheeky. Because who said your shower couldn't be your Valentine?
