Scope:
Brand Identity, Packaging
Collaborators:
Salthouse
Lennon is a modern haircare brand made for women who have places to be and no time for complicated routines. Built around the idea of effortless styling without compromising hair health, Lennon brings together function, fashion and a little attitude. Think slicked-back buns, busy mornings, last-minute plans and looking put together somewhere in between. Haircare designed for the beautiful chaos of everyday life.
Lennon came to us with a vision to create a haircare brand that felt anything but ordinary. They wanted to move away from the predictable, clinical and often uninspiring world of traditional styling products and introduce something fresh, playful and undeniably cool. The challenge was to create an identity that would resonate with a trend-conscious audience, feel at home alongside their favourite beauty brands and turn everyday hair essentials into products worth showing off.
Lennon came to us with a vision to create a haircare brand that felt anything but ordinary. They wanted to move away from the predictable, clinical and often uninspiring world of traditional styling products and introduce something fresh, playful and undeniably cool. The challenge was to create an identity that would resonate with a trend-conscious audience, feel at home alongside their favourite beauty brands and turn everyday hair essentials into products worth showing off.With creative freedom to explore, we developed a distinctive brand world built around bold simplicity, unexpected colour combinations and a confident visual language. From strategy and identity through to packaging, photography and digital design, every touchpoint was considered as part of one cohesive experience. Playful typography and unconventional colourways gave the brand its personality, while candid, lifestyle-led photography captured the organised chaos of getting ready. The result was a visual identity that felt polished without being precious, playful without losing purpose.
A bold, cohesive brand identity that makes Lennon instantly recognisable and gives it the confidence to stand apart in a crowded beauty market. The packaging makes a statement, the photography brings the brand into the real world, and the digital experience ties everything together. More than just a good-looking haircare brand, Lennon now has a distinctive creative foundation designed to connect with its audience, build recognition and grow alongside its product range. A little unexpected, a lot of personality, and proof that practical can still be pretty damn cool.
