Scope:
Website Design, Email Marketing
Collaborators:
The Local Folk
Sun & Daughter brings a playful spirit to an everyday parenting essential. We wanted its Shopify website to capture that same energy: the freedom of childhood spent outdoors, paired with the reassurance parents need when choosing sunscreen for their little ones. A place where the brand’s personality could shine and its products were easy to understand.
We built the visual experience around vibrant colour, oversized typography and sun-soaked imagery. Bold headlines draw you in, while considered spacing and changes in pace give the content room to breathe. From the opening homepage moment through to the product pages, we balanced the energy of the brand with a clear, consistent design system.
Behind the playful exterior sits a carefully structured shopping experience. We brought product education into the journey, making the benefits of mineral sunscreen simple to explore. Clear navigation, accessible product information and well-placed calls to action help parents find what they need and move comfortably from browsing to buying.
The finished website gives Sun & Daughter a digital home full of warmth, character and purpose. Brand storytelling and ecommerce work together, creating space for parents to connect with the brand while keeping the path to purchase clear. An experience that makes shopping for an everyday essential feel like part of the adventure.
