Mrsippy came to us with a bold ambition: to launch Australia’s first filtered water bottle designed specifically for kids, and in doing so, shake up a category crowded with cheap, spill-prone alternatives. They had the beginnings of a brand—a logo and core colour direction—but needed a cohesive, strategic execution across both packaging and digital to truly bring their vision to life. Our role was to take those foundations and build a fully realised brand experience that felt as considered, functional, and impactful as the product itself.

From the outset, the challenge was to strike a careful balance between playfulness and trust. The packaging needed to capture attention with vibrant colour, soft forms, and engaging, kid-friendly elements, while also clearly communicating the product’s innovation to parents. We developed a system that combined expressive design with benefit-led messaging, ensuring key features like the built-in carbon filter, leak-proof design, and safe materials were instantly understood. Beyond shelf appeal, the packaging was designed to educate—guiding parents through how the product works and why it matters—building confidence at every touchpoint.

The website was approached as a natural extension of this experience. Rather than a standard ecommerce build, we created a custom Shopify site designed to both convert and communicate. The digital experience balances clarity with personality, guiding users through what the product is, how it works, and why it’s different, while making the path to purchase seamless. We also introduced and integrated the SipScription model, supporting the ongoing filter replacement journey and reinforcing the brand’s long-term value.

The result is a cohesive brand ecosystem that works holistically—from the moment a customer picks up the product, to their experience online, and into everyday use. mrsippy is no longer just a bottle; it’s a thoughtful, strategic brand designed to educate, engage, and make a lasting impact.