Scope:
Brand Strategy & Positioning, Brand Identity, Website Design, Ecommerce, Packaging, Photography
Collaborators:
Zac Damiani, Annotate Lab, Sonnet Studios, Adorer House, Trinity Castellanos, Steph Voulgaris, Annalise Dalins, Steph Cammarno, Jasmine Knights, Charissa Trikos, Nicole Aquilina
Prime Skin is a modern, multipurpose skincare brand designed for those who want more from their routine, without the unnecessary steps. Combining high-performance formulations with an effortless approach to skincare, Prime Skin sits at the intersection of clinical credibility and contemporary beauty culture.
Prime Skin needed an identity that reflected the quality and performance of its products while standing apart in an increasingly saturated skincare market. The goal was to create something elevated, recognisable and commercially considered — balancing the credibility of clinical skincare with the desirability of the clean girl aesthetic.
Starting with brand strategy, we developed a complete visual identity and packaging system built around clarity, consistency and confidence. From the brandmark and typography to colour, packaging finishes and art direction, every element was designed to work together. The result is a considered visual language that feels minimal without being ordinary, and premium without being inaccessible.
What we ended with was a cohesive, retail-ready brand identity that brings Prime Skin's product range together under one recognisable system. With a distinctive visual presence and consistent packaging, Prime Skin is equipped to approach retailers and stockists with confidence, build recognition across every touchpoint and establish its place in the next generation of skincare.
