Scope:
Brand Strategy, Brand Identity, Website Design
Collaborators:
The Local Folk
Mynt Lab came to us with a clear ambition: to redefine the relationship between sleep, beauty and wellbeing. We began by refining the brand's positioning, identifying what made its innovative fabric technology different and how to communicate those benefits to a modern, wellness-conscious audience. The result was a strategic foundation built around performance, sustainability and accessible luxury.
We developed a visual identity that balances scientific innovation with the softness and sophistication of luxury bedding. Structured typography, organic details and a refreshing green palette bring together the brand's technical and natural influences. Every element was considered to feel modern, recognisable and approachable, without falling into the predictable visual language of the wellness industry.
From packaging and print collateral to digital applications, we built a cohesive identity designed to work beyond the logo. Clean layouts, considered iconography, confident messaging and tactile packaging create consistency across the customer journey. The result is a brand that feels just as refined on a shelf as it does online, with every detail reinforcing the same story.
