Scope:
Brand Strategy, Brand Identity, Website Design, Social Media, Email Marketing
Collaborators:
The Local Folk
Moggy & Mutt brings a considered approach to life with pets. Created for fashion-conscious owners, the brand recognises that the things we choose for our animals are part of the homes we create, the routines we keep and the personal style we carry.
The ambition was to redefine what a pet brand could look and feel like. We wanted to create a brand that would sit comfortably alongside the fashion, interiors and lifestyle labels its audience already loved, bringing a sense of refinement to everyday pet ownership.
We shaped the identity through an elevated, editorial lens. Restraint, considered detail and quiet confidence guided the visual direction, giving Moggy & Mutt a polished and distinctive presence. Every element was designed to feel intentional, with enough personality to connect and enough clarity to hold its own.
An identity that brings the sensibility of a high-end lifestyle label to the pet category. Moggy & Mutt offers a stylish expression of the bond between people and their animals, built to feel at home in their everyday lives.
A brand for pets, but built for people with taste.
