A valentines day campaign.

The Sundae Campaign was all about leaning into what the brand does best — turning everyday bodycare into something playful, indulgent and impossible to ignore. For this special release, we created packaging for the Marshmallow Whipped Shower Foam designed to feel like the ultimate sweet treat — perfectly timed for a Valentine’s Day launch. The concept centred around softness, nostalgia and that irresistible, whipped-cream energy Sundae is known for. We amplified the romance through a palette of blush pinks and bold cherry reds, paired with the signature vertical stripe that feels both dessert-inspired and distinctly Sundae. The glossy red cap acts as the cherry on top — confident, eye-catching and gift-ready.