For Sun & Daughter, we created a Shopify website experience that feels playful, confident and compelling — designed to capture the spirit of childhood spent outdoors while giving parents the clarity they need to shop with confidence.

The website balances bold brand storytelling with a highly functional ecommerce structure, using vibrant colour, oversized typography, sun-soaked imagery and considered content pacing to create a digital experience that feels full of energy, warmth and trust. Every section was designed to feel intentional, from the punchy homepage hero to the product education moments that help communicate the benefits of mineral sunscreen in a simple, accessible way.

Rather than creating a soft or overly clinical skincare website, we leaned into a more distinctive visual language — one that feels bright, active and memorable. The design brings together lifestyle-led imagery, clear call-to-actions and confident messaging to position Sun & Daughter as a modern children’s sunscreen brand with both personality and purpose.

The result is a website that feels easy to explore, commercially driven and emotionally engaging. It invites parents into the world of the brand, builds trust through education, and creates a clear path from discovery to purchase — all while keeping the experience light, playful and full of sunshine.