Prime Skin
Brand Identity, Packaging Design, Digital Design
Scope
Zac Damiani, Annotate Lab, Sonnet Studios, Adorer House, Trinity Castellanos, Steph Voulgaris, Annalise Dalins, Steph Cammarno, Jasmine Knights, Charissa Trikos, Nicole Aquilina
Collaborators
Multipurpose Skincare
Prime Skin is a multipurpose skincare brand built around high-performance products that do more with less. We developed a bold, elevated identity that brings together clinical credibility and the effortless appeal of modern skincare — creating a brand that feels clear, confident and distinctly Prime Skin.
Prime Skin had strong products, but lacked a cohesive identity to match. Without a clear visual system, the brand struggled to communicate its quality, differentiate within a crowded skincare category, and present itself confidently to customers, retailers and potential stockists.
We built Prime Skin from the strategy up, creating a complete identity and packaging system designed around clarity, consistency and recognition. Sleek typography, minimal layouts, refined colour and elevated finishes bring every product together under one distinctive visual language, giving Prime Skin a cohesive brand world designed to stand out, scale and be taken seriously.
