Canamo
Brand Identity, Website Design, Packaging Design, Digital Design
Scope
Brand Management by Second Glance
Photography by Rhiannon Tucker Visuals
Photography by Zac Damiani
Collaborators
Haircare that gives back what life takes out.
Canamo had a powerful vision: to redefine haircare as a daily ritual rooted in nature, performance and wellness. But the brand they had wasn’t yet living up to the ambition behind it.
We partnered with Canamo to reimagine how the brand looked, felt and showed up — creating a more considered, confident world designed to connect with their audience and support where the business was headed next.
Canamo had invested in branding before, but it had fallen flat. It lacked the distinction and emotional pull needed to connect with their audience and didn’t reflect the quality or ambition of the products behind it.
With growth on the horizon, they needed more than another refresh. They needed a brand with stronger foundations, a clearer point of view and a system built to grow with them.
We transformed Canamo into a cohesive brand experience - developing a new identity, packaging system and ecommerce website that brought greater clarity, credibility and feeling to every touchpoint.
The result is a brand that feels modern yet grounded, clinical yet human, with a distinctive presence that carries seamlessly from shelf to screen.
Canamo now has an identity that matches its ambition and a foundation ready for what comes next.
