Altasphere
Brand Identity, Website Design, Packaging Design, Digital Design, Print Design
Scope
Brand Management by Second Glance
Website Development by The Local Folk
Collaborators
Where feeling calm is a habit.
Altasphere is an Australian wellness destination built around a simple idea: making calm easier to bring into everyday life. Through Australian-made aromatherapy, self-care tools, thoughtful gifting and curated rituals, the brand encourages small practices that naturally become part of your routine.
Our work with Altasphere was about bringing that philosophy to life at every touchpoint. We evolved the brand identity, art direction and ecommerce experience to create something more distinctive, tactile and immersive - a world that feels less like a place to simply shop for wellness products and more like a place to find your ritual.
Altasphere had the foundations of a meaningful brand: a considered product offering, a clear point of view on wellness and a desire to make self-care feel approachable rather than aspirational.
But the experience around those products wasn’t yet communicating the full depth of the idea.
The identity needed greater distinction. The ecommerce experience needed to balance conversion with storytelling. And with a broad collection spanning aromatherapy, gua sha, silk, homewares, spiritual tools and gifting, the customer needed a clearer way to discover products based on how they wanted to feel, not simply what they wanted to buy.
The opportunity was to transform Altasphere from an online wellness store into a recognisable brand world, one with the clarity, confidence and flexibility to grow.
We rebuilt the experience from the brand out. The refreshed identity introduced a softer, more expressive visual language built around Home, Body and Mind. A fluid wordmark, purposeful brand mark, considered serif typography, hand-drawn details and an earthy palette with unexpected moments of colour gave Altasphere a stronger sense of ownership and recognition.
From there, we carried the identity into a completely rethought ecommerce experience.
Instead of designing a website that simply categorises products, we created pathways for discovery. Customers can explore by intention — Energy, Relaxation & Sleep, Focus, Uplift & Restore — alongside curated Ritual Sets that bring complementary products together. Editorial content, Wellbeing Notes and educational touchpoints add context around the products and help make wellness feel useful and achievable.
Across website, packaging, social, print and art direction, every element was designed to feel connected, tactile and immersive.
The result is an Altasphere that feels like Altasphere. A cohesive brand and ecommerce ecosystem that gives the business the confidence to grow — while giving its customer somewhere to slow down, explore and find the rituals that work for them.
