From good idea
to ready for market.

A six-month brand and ecommerce programme bringing strategy, identity, copy, ecommerce and launch together from the beginning.

Start a Project

“Wonderful humans, and very good at what they do. Let them help you make your business better.”

“They were innovative in their approach and really got us thinking about who we are at the core.”

“What a thoughtful and joyful experience. I want to start a new business and do it again.”

“An incredibly considered process from start to finish. We couldn't be happier with where the brand landed.”

There’s a lot of things that go on between having an idea and having a business.

New founders are often coordinating strategists, designers, copywriters, photographers, developers and marketers, while trying to work out what needs to happen first.

This programme closes those gaps.

One brand.
Built in order.

The Good Manners Method

‍ ‍
01

Find your position

Brand consultancy, research, strategy, audience, category and positioning.

‍ ‍
02

Build the brand.

Identity, creative direction, messaging, copywriting and photoshoot support.

‍ ‍
03

Build the business

Ecommerce design, development, setup, integrations and email foundations.

‍ ‍
04

Take it to market.

Soft launch, campaigns, social creative, paid creative, testing and hard launch.

Six months,
mapped out.

The Roadmap

A defined sequence keeps decisions connected and makes sure the next stage has what it needs before work begins.

W01

Consultation
begins

W02

Strategy &
Positioning

W04

Brand
Identity

W08

Copy
Writing

W09

Website
Design

W10

Website
Decelopment

W11

Website Development

W12

Photoshoot
Support

W13

Email
Marketing

W17

Go
Live!

Less coordinating.
More building.

Why build it this way?

Everything connects.

Strategy informs identity. Identity informs content. Content informs ecommerce. Ecommerce informs launch.

Nothing happens too early.

Each piece is created once the thinking required to make it stronger is already in place.

One team knows the whole story.

No repeatedly briefing disconnected suppliers or trying to stitch together conflicting recommendations.

Built beyond launch day.

Acquisition, conversion and retention foundations are considered before the brand reaches market.

Weekly Consultancy

Good company,
every week.

Launching a brand comes with hundreds of decisions that don't neatly fit inside a branding scope. Regular consultancy gives you somewhere to bring the questions, opportunities and decisions that come up along the way.

From good idea
to ready for market.

A six-month brand and ecommerce programme bringing strategy, identity, copy, ecommerce and launch together from the beginning.

There’s a lot of things that go on between having an idea and having a business.

New founders are often coordinating strategists, designers, copywriters, photographers, developers and marketers, while trying to work out what needs to happen first.

This programme closes those gaps.

One brand.
Built in order.

The Good Manners Method

‍ ‍
01

Find your position

Brand consultancy, research, strategy, audience, category and positioning.

‍ ‍
02

Build the brand.

Identity, creative direction, messaging, copywriting and photoshoot support.

‍ ‍
03

Build the business

Ecommerce design, development, setup, integrations and email foundations.

‍ ‍
04

Take it to market.

Soft launch, campaigns, social creative, paid creative, testing and hard launch.

Six months,
mapped out.

The Roadmap

A defined sequence keeps decisions connected and makes sure the next stage has what it needs before work begins.

Less coordinating.
More building.

Why build it this way?

Everything connects.

Strategy informs identity. Identity informs content. Content informs ecommerce. Ecommerce informs launch.

Nothing happens too early.

Each piece is created once the thinking required to make it stronger is already in place.

One team knows the whole story.

No repeatedly briefing disconnected suppliers or trying to stitch together conflicting recommendations.

Built beyond launch day.

Acquisition, conversion and retention foundations are considered before the brand reaches market.

Weekly Consultancy

Good company,
every week.

Launching a brand comes with hundreds of decisions that don't neatly fit inside a branding scope. Regular consultancy gives you somewhere to bring the questions, opportunities and decisions that come up along the way.

You’re not handed a brand and left to figure out the business around it.

hello@goodmannersstudio.com.au
@goodmanners.studio
+61 400 545 041

We acknowledge the Bunurong people of the Kulin Nation as the traditional custodians of the land on which we live and work. We pay respect to their Elders, both past and present, and recognise their deep connection to this land and its waterways.

From good ideato ready for market.

A six-month brand and ecommerce programme bringing strategy, identity, copy, ecommerce and launch together from the beginning.

There’s a lot of things that go on between having an idea and having a business.

New founders are often coordinating strategists, designers, copywriters, photographers, developers and marketers, while trying to work out what needs to happen first.This programme closes those gaps.

One brand.Built in order.

The Good Manners Method

‍ ‍ 01

Find your position

Brand consultancy, research, strategy, audience, category and positioning.

‍ ‍ 02

Build the brand.

Identity, creative direction, messaging, copywriting and photoshoot support.

‍ ‍ 03

Build the business

Ecommerce design, development, setup, integrations and email foundations.

‍ ‍ 04

Take it to market.

Soft launch, campaigns, social creative, paid creative, testing and hard launch.

Six months,mapped out.

The Roadmap

A defined sequence keeps decisions connected and makes sure the next stage has what it needs before work begins.

Less coordinating.More building.

Why build it this way?

Everything connects.

Strategy informs identity. Identity informs content. Content informs ecommerce. Ecommerce informs launch.

Nothing happens too early.

Each piece is created once the thinking required to make it stronger is already in place.

One team knows the whole story.

No repeatedly briefing disconnected suppliers or trying to stitch together conflicting recommendations.

Built beyond launch day.

Acquisition, conversion and retention foundations are considered before the brand reaches market.

Weekly Consultancy

Good company,every week.

Launching a brand comes with hundreds of decisions that don't neatly fit inside a branding scope. Regular consultancy gives you somewhere to bring the questions, opportunities and decisions that come up along the way.

You’re not handed a brand and left to figure out the business around it.

hello@goodmannersstudio.com.au@goodmanners.studio+61 400 545 041

We acknowledge the Bunurong people of the Kulin Nation as the traditional custodians of the land on which we live and work. We pay respect to their Elders, both past and present, and recognise their deep connection to this land and its waterways.

From good idea
to ready for market.

New founders are often coordinating strategists, designers, copywriters, photographers, developers and marketers, while trying to work out what needs to happen first.

This programme closes those gaps.

One brand.
Built in order.

‍ ‍
01

‍ ‍
02

‍ ‍
03

‍ ‍
04

Six months,
mapped out.

Less coordinating.
More building.

Good company,
every week.

hello@goodmannersstudio.com.au
@goodmanners.studio
+61 400 545 041